Next, using social listening partner Netbase, iHeartRadio created a “Tweet Yourself To The Front Row” contest. Followers clicked through the iHeartRadio Instagram Stories and answered the interactive prompts for their chance to win a spot on the Fan Wall. First, the brand set out to find the biggest fans of the artists on the lineup with an Instagram Stories Fan Application. IHeartRadio provided fans with multiple chances to win a spot on the Capital One Fan Wall through social media contesting opportunities. The interactive wall let fans watch their favorite artists record iHeartRadio Music Festival performances in real-time, and gave the fans a chance to interact with each other. Since there wouldn't be an in-person crowd, iHeartRadio partnered with Capital One to introduce the first-ever Capital One Fan Wall. To begin, one of the key elements from past iHeartRadio Music Festivals that had to be changed this year was contesting opportunities for fans. In addition, with no social media staff allowed on-site this year, the iHeartRadio social team had to find new ways to provide fans with the plethora of content that they expect to see during the iHeartRadio Music Festival. Since iHeartRadio couldn’t host an in-person concert event, the brand had to reinvent its approach to contesting, fan experiences, content captures, brand activations, and more. In a year like no other, iHeartRadio had to find new and innovative ways to continue its tradition of producing the iconic iHeartRadio Music Festival.

Iheartradio music festival 2020